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Christine M. Barney is CEO and managing partner of rbb Communications, a four-time national Agency of the Year award winner. Barney develops multifaceted corporate communications programs for both consumer and B2B brands such as DHL Express, Masterfoods, Thomson Reuters, Brown & Brown Insurance and Florida Power & Light. Her areas of emphasis include brand positioning, change management/M&A communications, reputation management and integrated marketing strategies.
Executive Class 11
Christine Barney is CEO of rbb Communications, named to the 2020 Forbes Top PR firm list and five times as national Agency of the Year. rbb offers media relations, digital/social marketing, corporate communications, reputation management and creative services/advertising. Barney has developed marketing communications programs for brands including DHL Express, M&Ms and Thomson Reuters. She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion” and her firm, headquartered in Miami, with a presence in LA and New York is known as the Champion of Breakout Brands ™. Barney’s “employee-driven workplace” philosophy makes the firm a repeated winner in “best place to work” rankings. She is past chair of the South Florida Business Council and Greater Miami Chamber of Commerce, a member of the Orange Bowl Committee and more. She is accredited by the Public Relations Society of America and received the 2016 Bill Adams Lifetime achievement award.